diff --git a/.github/workflows/publish-master-npm.yml b/.github/workflows/publish-master-npm.yml
new file mode 100644
index 0000000000..f8b4d51694
--- /dev/null
+++ b/.github/workflows/publish-master-npm.yml
@@ -0,0 +1,34 @@
+name: Publish NPM Package `master`
+on:
+  push:
+    branches:
+      - master
+jobs:
+  publish:
+    name: Publish NPM Package `master`
+    runs-on: ubuntu-latest
+    strategy:
+      matrix:
+        node-version: [12.x]
+    steps:
+      - name: Checkout Release
+        uses: actions/checkout@v2
+        with:
+          fetch-depth: 0
+
+      - name: Using Node.js ${{ matrix.node-version }}
+        uses: actions/setup-node@v1
+        with:
+          node-version: ${{ matrix.node-version }}
+
+      - name: Generate NPM package
+        run: |
+           make build-npm
+
+      - name: publish new release
+        if: contains(github.ref, 'refs/tags/v')
+        run: |
+           make publish-npm
+        env:
+          NPM_TOKEN: ${{ secrets.NPM_TOKEN }}
+          NPM_RELEASE_TAG: master
diff --git a/.github/workflows/publish-npm.yml b/.github/workflows/publish-release-npm.yml
similarity index 90%
rename from .github/workflows/publish-npm.yml
rename to .github/workflows/publish-release-npm.yml
index 2502249ee3..5a8bd9aff5 100644
--- a/.github/workflows/publish-npm.yml
+++ b/.github/workflows/publish-release-npm.yml
@@ -1,11 +1,11 @@
-name: Publish NPM
+name: Publish NPM Package Release
 on:
   release:
     types:
       - published
 jobs:
   publish:
-    name: Publish NPM
+    name: Publish NPM Package Release
     runs-on: ubuntu-latest
     strategy:
       matrix:
diff --git a/Makefile b/Makefile
index fc764d0a94..42704ec933 100644
--- a/Makefile
+++ b/Makefile
@@ -110,7 +110,7 @@ build-extension-types: node_modules src/extensions/npm/extensions/dist
 .PHONY: publish-npm
 publish-npm: node_modules build-npm
 	./node_modules/.bin/npm config set '//registry.npmjs.org/:_authToken' "${NPM_TOKEN}"
-	cd src/extensions/npm/extensions && npm publish --access=public
+	cd src/extensions/npm/extensions && npm publish --access=public --tag=${NPM_RELEASE_TAG:-latest}
 
 .PHONY: docs
 docs: