diff --git a/README.md b/README.md
index ded3bb3b2c..a54fc667fb 100644
--- a/README.md
+++ b/README.md
@@ -1,16 +1,15 @@
-# OpenLens | Open Source Kubernetes IDE
+# Lens | The Kubernetes IDE | Open Source
 
 [![Build Status](https://github.com/lensapp/lens/actions/workflows/test.yml/badge.svg)](https://github.com/lensapp/lens/actions/workflows/test.yml)
-[![Releases](https://img.shields.io/github/downloads/lensapp/lens/total.svg)](https://github.com/lensapp/lens/releases?label=Downloads)
 [![Chat on Slack](https://img.shields.io/badge/chat-on%20slack-blue.svg?logo=slack&longCache=true&style=flat)](https://join.slack.com/t/k8slens/shared_invite/enQtOTc5NjAyNjYyOTk4LWU1NDQ0ZGFkOWJkNTRhYTc2YjVmZDdkM2FkNGM5MjhiYTRhMDU2NDQ1MzIyMDA4ZGZlNmExOTc0N2JmY2M3ZGI)
 
-OpenLens provides the full situational awareness for everything that runs in Kubernetes. It's lowering the barrier of entry for people just getting started and radically improving productivity for people with more experience.
+Lens provides the full situational awareness for everything that runs in Kubernetes. It's lowering the barrier of entry for people just getting started and radically improving productivity for people with more experience.
 
-The OpenLens open source project is backed by a number of Kubernetes and cloud native ecosystem pioneers. It's a standalone application for MacOS, Windows and Linux operating systems. OpenLens is 100% open source and free of charge for any purpose.
+The Lens open source project ("OpenLens") is backed by a number of Kubernetes and cloud native ecosystem pioneers. It's a standalone application for MacOS, Windows and Linux operating systems. OpenLens is 100% open source and free of charge for any purpose.
 
 [![Screenshot](.github/screenshot.png)](https://www.youtube.com/watch?v=eeDwdVXattc)
 
-## What makes OpenLens special?
+## What makes Lens special?
 
 * Amazing usability and end-user experience
 * Unified, secure, multi-cluster management on any platform: support for hundreds of clusters